I hope you had a good start into a happy and successful 2021! 🥂
Many of us were looking forward to a “fresh start” with new energy and goals. First I felt a little disappointed that it was foggy when I wrote my annual message into the sand. But then I thought "this is PERFECT!" The new year of 2021 IS still in the fog. We gotta remember that the sun always comes out, and we can ready with a great plan AND sunglasses! 😎
While planning and setting my goals for 2021 I was reflecting on my mission for Good Wave Gifts, and how I came to create this company with my passion and unique skills. 🤔
I thought back to my time as a marketing director for corporate companies in Germany. Especially those years of the early internet, when I joked that I was “bleeding purple” doing marketing and branding at Yahoo! Germany. We came a long way, right? No need to explain the internet anymore. And you do know Yahoo!? 😘
The daily challenge from my bosses in the US was to maximize every penny of my marketing budget. I managed to "barter" lots of the "traditional" advertising from national tv-spots, magazines to radio, and more - offering win-win solutions to the other media companies. My official nickname at Yahoo! was "Barter Queen. 👸🏻
Another part of my expertise was finding new, creative, and different marketing opportunities that would help us stand out and increase our brand recognition. AND they had to be super cost-efficient. Ha! 🤪
So, promotional gifts were always in my marketing budget because they can have a great return on investment. My goal was, achieving as many "impressions" with advertising clients (B to B) and users (B to C) as possible.
Business gifts can have more than a good ROI, they can have a fantastic ROI!
That's why I created Good Wave Gifts - to do better, be more meaningful, and to bring relationship marketing to a new level. Good Wave Gifts help you to build emotional connections with your business people and employees. Resulting in long-lasting relationships and increased loyalty. The results are increased sales and more referrals in the years to come.
My professional advice: Budget for gifting in 2021! 🤩
Ask me how relationship marketing with business gifts can help you to make your valuable gift-giving opportunity count.
May 2021 be a year full of love, excellent health, abundance, and good vibes.
Wishing you a Happy New Year…and as always...
sending good vibes your way 🌊,
Claudia is very passionate about building long lasting relationships and trust through the Art of Gifting. An experienced Marketing and Branding professional, turned artist while raising her boys.