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Building Long-Lasting Relationships

My Story

Claudia Amling of Good Wave Gifts
"Creativity is Intelligence having Fun!" - Albert Einstein
Hey, my name is Claudia Amling!
I have a number of skills that inspired me to create Good Wave gifts. Actually it's the perfect evolution of my jobs and talents. I’m a marketing specialist with a big passion for branding. A former jewelry artist with a love for creating gift with good vibes. I'm really good at brainstorming new ideas and am a fountain of ideas. Especially if I don’t have to execute all these ideas. Ha! And I LOVE giving meaningful gifts.

Born and raised in Germany, Bavaria.
Munich is the city of my heart. I have been a creator all my life. I always created something - and often I don't need much for it. I sewed my doll's, than my own clothes, painted, sawed, filed, carved, pottered...
​I love to reuse and up-cycle all kinds of products. Raised in Europe, my parents taught me early how to to live eco-friendly and save resources of our planet. Well, it wasn’t fun when my dad told me to turn off the lights all the time. Guess what? My two teenage boys don’t like it either when I tell them now. Ha! They also don't like it when I ask them to take a short shower...
My mom always said: 
“Kleine Geschenke erhalten die Freundschaft”, that's German for “Small gifts keep the friendship alive”. She taught me: "Always bring a little gift when you visit a friend". And so, I started creating all kinds of little gifts early. Guess what? I still hear my mom's voice in my head when I visit friends...  And always try to bring a little gift, even if it's just something small or flowers from the garden. Maybe it's even a little egoistic? It brings me joy to give gifts.
A childhood dream…
was, to marry a diplomat, so I could live abroad, in a country where palm trees grow - I planted one in my front yard, first thing when moved to Santa Cruz. As a child, it did not occur to me that I could just decide to move somewhere...
I fell in love with traveling to foreign countries when I was 18 years old. I think, I caught something called "Fernweh", that's German for "travel bug". Well, I recently learned in a podcast that there's actually a gene that makes some people like to travel more than others... Up until now, I explored "just" 47 countries, and I’m NOT done. 

My life now...I
I live in the smallish college and surf town of Santa Cruz, California. I’m a proud mom of two teenage boys. And I confess, that I really love all Marvel and DC movies and shows. Not only when I watch them with my sons.
​I’m a fresh air and nature enthusiast and I'm inspired by hikes in the woods and beach walks, or watching the endless waves. I'm happy in my garden and I call gardening my "garden therapy". I'm grateful for the beauty of nature and it refills my good vibes tank every day. That's why you find all this positive energy in my unique gift creations.

Touch. Breathe.

choose good vibes

​My Mission
I love to inspire people to give a meaningful gift with good vibes.
And deepen relationships with their clients, employees, or event visitors - one smile at a time.
With my unique skill set I can help make each gift giving opportunity count - in a very cost-efficient way.  

Made with love 

Handcrafted one by one - with love and lots of good vibes, inspired by nature and ocean.

Give good vibes

Your recipients feel your appreciation and good vibes. Sending good vibes right back to you.

feel good giving

Feel the joy giving a meaningful gift and show that you really care. 

Passion #1: Branding -
​The Yahoo! sTORY

I have a passion for marketing and branding and a talent of "thinking from the consumer side". As a part of my corporate jobs I created unexpected marketing campaigns for telecommunication, media and internet companies. I especially enjoyed buzz promotions, strengthening brand and relationships for Business to Business, and Business to Consumer target groups. 
In the early days of the internet, I had fun creating unique (some call it a little bit crazy) buzz events for Yahoo! Germany. Always with the focus on building brand awareness and building relationships with users and clients - standing out in a cost-efficient way.
One of many examples: On the first day of spring promoters showed up with small branded gifts like seeds and watering cans at advertising agencies. Years later these clients still had these watering cans on their desks, watering  plants, and keep "growing" the relationship with Yahoo! Germany. 
Curious how I can help you stand out? Contact me!

PASSION #2: Creating -
The Amling Jewelry Story

Building and creating was always a big passion of mine. I don't even need much. In the early years, I sewed fashion outfits for my barbies. And as a teenager I designed most of my clothing, participating in fashion shows showing off my self-made fashion outfits. Later in my branding and marketing career there were plenty of creative outlets. But I did not create with my hands. Taking care of my young children, I discovered my talent in creating artisan jewelry designs with a silver clay called PMC. For 11 years I participated in the prestigious Santa Cruz Open Studios Art Tour, a self-guided tour through artists studios of Santa Cruz county. My jewelry designs with good vibes, were very popular. But I moved on, and I'm excited to spread more good vibes with my Good Wave Gifts collections.
Check out my popular AMLING Artisan Jewelry lines. I am happy to create your custom design for your next event or gift gift occasion! Contact me!

PASSION #3: Gift-GIVING -
​The Good Wave gifts story

Giving a meaningful gift, always brings me lots of joy. With my boys almost grown up, I evolved on from creating handcrafted artisan jewelry, to designing promotional gifts for the event and corporate gift market.
Yes, the perfect evolution, combining my talents as a branding and marketing professional, artist and passionate gift giver:
GOOD WAVE GIFTS was born.
Now I'm incorporating my unique sterling silver components with good vibes into my gift items. I love to design a customized piece for my clients, matching their unique needs and make their gift giving count. I'm including unisex items, like keychains, bookmarks or tokens into the collections.
Custom jewelry designs are just one gift option. Perfect if you want to thank and surprise a female target group.
I can help you to stand out with a memorable gift and make your giving opportunity count. Contact me!

My Process of creating

The details of how to - but if that's too long, have fun watching the video...
I design unique sterling silver components, handcrafted from Precious Metal Clay (PMC). PMC is an eco-friendly material, consisting of 90%, partially recycled, silver particles and 10% organic binder.
My original designs are created by texturing soft clay, using a specific texture plate with a meaningful design in mind. After cutting out the desired shape I like to add wording to personalize my designs. I love to texture my creations on the front and back, so pieces are reversible and versatile.
After shaping, drying and sanding, the sample is fired in a kiln, where the clay transforms - just like magic- into solid silver by fusing the silver particles together. 
The sterling silver component, token or charm is finished by cleaning and tumbling. To emphasize textures, I had-paint each piece with liver of sulfur solution to bring out the texture and/or wording with patina.
Then I assemble the one-of-a-kind sterling silver component with selected findings into to the original design. I can cast high-quantities with recycled Sterling Silver, and finish each piece one-by-one. Limited editions for my clients are my specialty. Because I care - and thrive to inspire people to spread good vibes. One smile at a time.

GIVING BACK ​

It's my purpose is to create and give gifts with good vibes and inspire and uplift people. Every little smile counts.
​
During the month of April 2020 I gave away 10 Good Vibes Bracelets. We encouraged all my Instagram followers to appreciate and nominate people that are working hard in the times of COVID-19 or just need some extra TLC, maybe going though a rough time. Calling out to thank all people on the front line, doctors, nurses, neighbors, moms, friends, mailman, and grocery clerks and so many more.

Here are some more institutions that we supported in the past year: ​
GOOD WAVE GIFTS by AMLING​
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