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Happy National Hug Day! Today is one of these new funny "National Something Days" that is just up my alley. I love hugs! 🤗 Hugs have become of different importance to many of us within the last year. I’m European, so yes, I (used to) hug pretty much everybody. But all has changed during this pandemic. Is anybody else feeling a little "hug deprived" sometimes? 😘 Even we can't just hug everybody in person anymore, we can still do something! We can give safe, socially distanced air and virtual hugs to all our friends, family, heroes, and neighbors. Maybe not only the people that came to mind first? I want to point out: Don't forget your business partners! They need some extra TLC too! 🤩  Yesterday I joined my monthly "Kindness Circle" with Jill Lublin, the author of "The Profit of Kindness" (and many others), and I was very impressed by the speaker Steve Farber (Love is Good Business), author of "The Radical L. E. A. P." (One who cultivates love, generates energy, inspires audacity, and provides proof). I ordered his book right away and can't wait to read it! It might be fun to read or listen for you too? 📖 Farber's book reveals the questions leaders must ask themselves in order to truly become extreme leaders, including:
 I felt so good after the "Kindness Circle" yesterday, and felt so understood with my mission. I'm passionate about relationship marketing, and what magic it can do for you and your business. And in my unique way, I'm helping to elevate business relationships through meaningful and lasting gifts "that put a little love into the pocket" of clients or employees. That's why I created Good Wave Gifts.
And the bonus: Relationship marketing has an excellent ROI - when done right. 😎 Please check out business gifts with good vibes like the Signature Collection or get inspired by previous Custom Designs! Email or call me at 831.295.9256, and get your free brainstorming consult. I'd love to know about your special "hug substitute" ideas! How do you show your business people kindness and make them smile? 🤔 Sending LOTS OF HUGS good vibes your way 🤗 🌊 🤗 -Claudia
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I hope you had a good start into a happy and successful 2021! 🥂 Many of us were looking forward to a “fresh start” with new energy and goals. First I felt a little disappointed that it was foggy when I wrote my annual message into the sand. But then I thought "this is PERFECT!" The new year of 2021 IS still in the fog. We gotta remember that the sun always comes out, and we can ready with a great plan AND sunglasses! 😎  While planning and setting my goals for 2021 I was reflecting on my mission for Good Wave Gifts, and how I came to create this company with my passion and unique skills. 🤔 I thought back to my time as a marketing director for corporate companies in Germany. Especially those years of the early internet, when I joked that I was “bleeding purple” doing marketing and branding at Yahoo! Germany. We came a long way, right? No need to explain the internet anymore. And you do know Yahoo!? 😘 The daily challenge from my bosses in the US was to maximize every penny of my marketing budget. I managed to "barter" lots of the "traditional" advertising from national tv-spots, magazines to radio, and more - offering win-win solutions to the other media companies. My official nickname at Yahoo! was "Barter Queen. 👸🏻 Another part of my expertise was finding new, creative, and different marketing opportunities that would help us stand out and increase our brand recognition. AND they had to be super cost-efficient. Ha! 🤪 So, promotional gifts were always in my marketing budget because they can have a great return on investment. My goal was, achieving as many "impressions" with advertising clients (B to B) and users (B to C) as possible.  Business gifts can have more than a good ROI, they can have a fantastic ROI!
That's why I created Good Wave Gifts - to do better, be more meaningful, and to bring relationship marketing to a new level. Good Wave Gifts help you to build emotional connections with your business people and employees. Resulting in long-lasting relationships and increased loyalty. The results are increased sales and more referrals in the years to come. My professional advice: Budget for gifting in 2021! 🤩 Ask me how relationship marketing with business gifts can help you to make your valuable gift-giving opportunity count. May 2021 be a year full of love, excellent health, abundance, and good vibes. Wishing you a Happy New Year…and as always... sending good vibes your way 🌊, -Claudia |
AuthorClaudia is very passionate about building long lasting relationships and trust through the Art of Gifting. An experienced Marketing and Branding professional, turned artist while raising her boys. Archives
October 2021
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